On Friday 1 July, the ban on the use of famous (football) models in gambling advertisements will take effect. BetCity will therefore have to say goodbye to Andy van der Meijde, Wesley Sneijder, Sjaak Swart and Wim Kieft. BetCity now presents the superfans Randy, Lesley and Japie.
New threesome in the BetCity advertisement
The new commercial looks a lot like the old commercial with the former football players in the leading role. Again, the 'friends' are picked up by each other and all sorts of familiar quotes are reused. Lesley will be picked up by his friend Randy at an ordinary house, which he just bought. After that, Japie will be picked up at his shop, where he has just received a tip from a regular customer. The well-known quotes such as 'just use your head', 'make a transfer' and 'a cinch' are again used in the new Betcity commercial.