On June 1, 2020 Michiel Verboven will be appointed Chief Commercial Officer (CCO) in the Board of Directors of Novamedia. Therefore he will also become director of the Charity Lotteries. With the appointment of Verboven, the board again consists of four members. It also consists of chairman Sigrid van Aken, Boudewijn Poelmann and Imme Rog.

Career of Verboven

The Postcode Lottery concept is well-known and is active in several countries. It has been created by social enterprise Novamedia, also the owner of the organization. Verboven (44) started his career in 2002 as a marketing assistant at the Sponsor Bingo Lottery. This was the forerunner of the Friends Lottery. He then got appointed as head of marketing for the Sponsor Bingo Lottery from 2007 to 2010 and as head of marketing and internet for the Postcode Lottery from 2010 to 2013.

Managing Director of Charity Lotteries

For the past seven years Verboven has been Managing Director of the Charity Lotteries. In this capacity, he was responsible for the data service, IT and marketing departments. In the role of Managing Director, Verboven will be succeeded on 1 June by Lennaert Kuijpers. Kuijpers has been involved in the organisation as Head of IT and Data Services since 2014, alongside current Managing Directors Daan Peters and Dorine Manson.

Statement from Verboven

Verboven issued a statement about his new position. He’s inspired by the ‘ambitious approach with the aim of making the world a better place’. He wants to dedicate himself to this goal and looks forward to continuing working on that mission with all his colleagues.

CEO of Novamedia reacts

Sigrid van Aken is CEO of Novamedia and chairman of the board and is very pleased with the appointment of the new Novamedia-CCO. She calls him a ‘fast thinker’ and a valuable addition to the organization because of his ‘broad knowledge’ and ‘experience’.

Greatest contribution to society

At the moment the world is suffering from the Covid-19 pandemic. It’s hitting the vulnerable in society the hardest. Van Aken says the board is further strengthening Novamedia and Postcode Lotteries. It will enable them to realize their dreams and ambitions, so that the greatest possible contribution to society all over the world can be made.