On Wednesday 9 November, the BetCity Netherlands Broad Sports event kicked off at the National Sport Trade Fair 2022. It turned out to be a huge success. A total of 2.5 kilometres of sponsorship boards were requested by more than 300 amateur clubs! With this campaign, BetCity wants to give something back to leisure sports across the Netherlands and it is a great start to the campaign.

Sponsorship for sport in the Netherlands

To celebrate the launch, BetCity has created two opportunities for some 'extra' sponsorship on the day. For example, all registered clubs can run a digital roulette to double or quadruple their sponsorship amount and also draw a one-off €4,000 on all registrations.

As BetCity, we share our love and passion for sport with our players. We naturally show this through our collaborations with various professional clubs and events, but movement from the grassroots is just as important here. That is one of the reasons why we have been planning a campaign for some time to support all amateur sports clubs. From hockey to handball, from top amateurs to the underclass", says Marco Albregts (Director Sponsoring), "Together with our event partner ZPRESS, we have created a digital environment (www.betcitysponsorbord.nl) that can be selected by level. amount of the sponsorship can be determined by the number of the first team or the number of players of the sports club. Further steps in the process are also carried out through this platform. We want to be able to support all 28,000+ amateur sports clubs in an accessible way.