May 16, 2023 - 9:55 am

Advertising of gambling banned in Belgium from 1 July 2023

The draft royal decree was finalised by the government today. Restrictions on gaming advertisements in Belgium will take effect on July 1, 2023. The following forms of advertising are banned: advertisements on television, radio and cinemas; advertisements on websites and video ads; digital channels and social media platforms; advertisements in magazines or newspapers; placement of ads in public places; personalised ads through messaging services, text messages or social media and all printed advertising material.

Gambling advertising banned in Belgium

There are also strict ethical and formal rules to be followed by other forms of gambling advertising. Those who want to gamble can still. "Only those who actively seek information about gambling and want to gamble will still see gambling ads," it sounds.

Sponsorship of sports clubs by gaming companies has also been curbed. There will be a transition period to honour the current contract. From 1 January 2025, all gambling advertising (banners, posters, billboards, commercials) will be banned in stadiums.

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