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Sports Sponsorship Ban 2025
The Netherlands is phasing out all gambling-related sports sponsorships. This policy is part of a broader effort to limit gambling exposure among minors and young adults.
July 2023: Ban on untargeted advertising
July 2024: Ban on shirt sponsorships
July 2025: Full ban on sports sponsorships, including stadium and event sponsorship
What the Ban Covers
- Team sponsorships
- Stadium naming rights
- Sports broadcasts
- Matchday activations
- Youth academy partnerships
Market Impact sport
- Operators must shift to online, targeted advertising
- Affiliation and content platforms become more important
- Sports clubs face funding challenges and need replacement sponsors
- The Netherlands follows a stricter model than most EU countries.
