Bingoal is the new namesake of the stadium of ADO Den Haag. The soccer club announced the deal with the online casino on Friday. A day earlier they had already found a new main sponsor in Hommerson Casino's.
Bingoal will be the new sponsor of the home ground of ADO Den Haag as of the new season. Joeri Impens (Director Bingoal) and Edwin Reijntjes (CEO ADO Den Haag) put their signatures under a three-year commitment this week. The originally Belgian company is the successor of Cars Jeans as namesake. The letters of the 'Bingoal Stadium' will be visible from mid-August.
After ADO Den Haag announced earlier this week that they have found a new main sponsor in Hommerson, the stadium partner was announced today. The fact that ADO Den Haag presents both partners this week is not entirely coincidental. Both parties are affiliated with each other and Hommerson has a substantial interest in Bingoal.
Because of the sponsorship deal the letters of Bingoal will be visible on the stadium from August. The originally Belgian gambling company is the successor of Cars Jeans.