On 1 January 2025, the government will silence anyone using their backs as advertising space. Those promoting online gambling will be subject to the shirt sponsorship ban from the same day. VVV Venlo sponsors BetCity, which makes the following statement: "You can take my back."
BetCity signed a partnership with VVV today and their partnership will be publicly displayed for the first time this Friday. From the next home match against FC Dordrecht, BetCity's logo will be seen on the back of the participants' shirts. Moreover, the new partnership provides marketing opportunities for the followers of both organisations.
No advertising on childer shirts
In addition to shirts for adults, the shirt printer also prints the logo on children's shirts. The bookmaker and football club choose not to feature on the shirts with the smallest sizes; this space has been made available for charity.
BetCity's CEO Melvin Bostelaar believes that traditional football club VVV-Venlo can count on the support of the entire Dutch population. Off the pitch, they get a lot of support from the entire population for their policy decisions.
Marco Bogers, general manager of VVV, is happy with the cooperation between casino and club. He believes Same Nao Bave will boost VVV's revenue and business development.