May 3, 2022 - 12:10 pm

Almost all Dutch premier league clubs are sponsored by online casinos

This Dutch football league has 18 professional football clubs. And since the legalisation in October 2021, almost all legal casinos sponsor a football club. We have made an overview. With advertising regulations for online gambling being tightened, the TV ads for online gambling that fly around your ears may soon be a thing of the past. But gambling companies have meanwhile turned en masse to another lucrative venue that can serve as a showcase for their services: the football field.

Football and casino sponsorships

TOTO is the shirt sponsor of half of these clubs, as players from these nine clubs walk around with a TOTO logo: PSV, Feyenoord, Sparta Rotterdam, Willem II, FC Utrecht, FC Groningen, SC Heerenveen, FC Twente and RKC Waalwijk.

Three clubs play football with BetCity on the shirt, namely AZ, Fortuna Sittard and Vitesse). In the case of GGPoker there are two: Go Ahead Eagles and NEC Nijmegen). That leaves only three clubs in the Eredivisie that are not sponsored by an online gambling company. These are Heracles Almelo, PEC Zwolle and SC Cambuur.

And Betsson casino and Unibet, which has yet to gain access to the legal market, is also expected to sponsor two clubs, namely Ajax, PSV and AZ. 

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